How to Start an E-Commerce Site


I have come across many websites that feature products with no way of ordering them online. Sometimes the only way to place an order is to give the company a call, or download a form > print it > fill it out > write a check > place the check and the order form in an envelope > whew…I am growing tired just thinking about it! Needless to say, this can be a big inconvenience to potential customers and even force them to find a company where they can buy the same product and purchase it online; how convenient.

For many companies the transition from traditional selling to online selling can be a daunting and overwhelming undertaking. Not only do they have to know what they want to publish and feature on their online store, but they have to think about shipping, when they may be required to charge a sales tax, and fulfillment. Oh, almost forgot to mention fraud. Yes, there are people out there that will try to out smart you, and give you someone else’s credit card info. This is called a fraudulent charge – and if you are not careful, you will lose your time, merchandise, shipping and fulfillment costs, as well as a have to pay a hefty chargeback fee your process will assess to your merchant account.

So how do you make this difficult, yet needed transition to E-Commerce? First, you must learn about all the E-Commerce products available to. A good E-Commerce system will allow you to list your products, categories, prices and styles in unlimited quantities. It should contain a robust reporting and order processing tool set. It should be above all easy to use and maintain. And oh yes, you may want to have a support team that is responsive to your early and on going needs. Nothing is more difficult to do than try to go it alone.

When you start shopping around for E-Commerce systems, you will find that not all shopping carts are going to meet your specific needs; some systems may be lacking important features you need, or may be so robust that you don’t need all the extra functionality which you may have to pay for. Oh, and guess what? Most of companies don’t offer customizations especially if you are looking for an out of the box E-Commerce system. So unless you have good programming skills to customize it yourself, you may have to use what is available.

So, why settle for an E-Commerce solution when you can have all the features I have outlined above, the support you need to grow, and the tools to help your business make a successful transition to online sales? What if you really need to get this going, but can’t find a good solution to meet your needs. First, you need to give us a call at Nicasio Design & Development. Why? We can help you do this right. Secondly, we can customize our specially designed, hosted E-Commerce system to meet your needs, match the design to match your website so that you can concentrate on sales. So, don’t wait any longer, give us a call today – see what we can do for you with our NicE-Comm solution.

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