Steps to setting a marketing budget

Photo Credit: Bill Alexander
Photo Credit:
Bill Alexander

One of the most productive and yet ignored activities for a business is setting and sticking to a marketing budget. Why is it hard and why do you tend to ignore or nor do this on a regular basis? Well, perhaps it is because you are not following one of these 3 steps, which are recommended by Dave Lavinsky in this Forbes article.

Dave recommends 1- setting a budget and he calls it organizing financial information. Loosely translated, know how much you make in order to know how much you can spend.

Step 2- he identifies as knowing where you will spend your budget. Now this is tricky, but if you think about it knowing how to best reach your demographic is tied to point #3 in his article; measuring performance.

Knowing how to reach your demographic is only attainable [in this writer’s opinion]   by using a little common sense and measuring performance [ROI] of your spending. In other words, am I reaching the right people, at the right time, with the right message?

Hope this small tidbit helps.  Let us know how we can help with anything SEO/Web/Design/Etc…

Your Friends at Nicasio Design

Need our help to grow your company in the internet?

We can develop the perfect solution for your business, generating more revenue through the internet. It's easy, fast and cheap!

Close Menu