The Difference Between Mobile Optimization, Mobile Design and Responsive Design Mobile Optimized Site Mobile Optimized Site

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Have you ever noticed that mobile optimization differs from mobile design? Example – the image rendered in this post is from iphone 5 rendering of a mobile optimized website. If you visit you will not notice a big difference from the mobile site to the standard site. However, if you visit say on your smart phone, you will notice a completely custom design closely matching the main site. Yet the mobile version comes from a custom design and not the optimization of the standard website.

Responsive web design is defined by IT World as:
Responsive web design means that the site’s code automatically susses out key information about the user’s device and environment, and delivers a view optimized to take advantage of it.

While Mobilized websites or mobile website is defined as:
A mobilized website is designed specifically for mobile devices — in particular, smartphones. Standard Site Standard Site

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