But then, the excitement comes to a grinding halt because you’ve finally reached one of the most difficult points in the process: finding the path to writing your content website in a week.
Staring down those blank pages can be intimidating and daunting. How will you ever fill those pages? What are you going to say? How long is it going to take?
We know first-hand how stressful writing your website content can be. That’s why we’ve put together a list of ways you can confidently prepare to write your website content in just one week. Hint: It includes an incredible resource we think you’re gonna love.
1 | Get to Know Your Audience
First thing’s first; you should have a clear understanding of who you’re talking to. Conduct market research and find any data you can about your target audience. Try to answer questions like:
- What are their interests? Likes? Dislikes?
- What problems or hurdles are they experiencing that you can help solve?
- What platforms and devices do they use the most?
- How do they consume content?
If you plan on catering to more specific audiences, you can also uncover more details like their age range and geographic location to target your website content to fit said audience(s).
2 | Find Your Unique Value Proposition
Next, you should pinpoint your Unique Value Proposition (UVP). In other words: What sets you apart from your competitors? Maybe it’s a unique product or service you offer. Or how you work with individual clients. Whatever that UVP is for you, use that as a foundation to create content for your website.
Whether it’s in a headline, body copy, calls-to-action, a freebie, your newsletter signup, or anywhere else on your when you are writing your website in a week, make sure you’re always highlighting the unique aspects of your business wherever you can.
3 | Develop A Purpose + Goal For Each Page
Now that you’ve built a strong foundation for your content, it’s time to develop individual pages. One by one, create a purpose and goal for each page. Those can look anything like:
- Form submission
- Newsletter signup
- Reading a blog post
- Purchasing a product
- Education + informing
- Signing up for an event
- Requesting more information
- Listening to a podcast episode
- Scheduling a call or booking an appointment
- And so much more!
Once you identify the purpose and goal for each page, create supporting content to get your audience on the same path. But remember… put yourself in their shoes as you write your content. Because what sounds good to you may not always resonate with them!