The success of your business isn’t something you want to leave to chance. Instead, you want to develop a winning marketing strategy, ensuring you can keep your company on target today, tomorrow, and into the future. If you aren’t sure where to begin, here are some business-boosting marketing tips for senior entrepreneurs from the Nicasio Design blog.

Make Social Media Work for You

Social media marketing is a must if you want to embrace modern techniques and boost brand awareness. By starting an Instagram account, you’ll be able to reach a broader audience. Plus, the visually-focused platform is ideal for highlighting products, and the built-in shopping tools make generating sales simple.

Creating captivating Instagram posts is a breeze. Just take advantage of Adobe Spark Post. With this powerful Instagram post generator, you can choose a template, upload images, add text, and otherwise customize your content, giving you an eye-catching design fast.

Revamp Your Website

Customer expectations and website design trends change frequently. If your website doesn’t look modern or is hard to navigate, there’s a good chance that you’re missing out on some sales.

Today’s online shoppers are increasingly tech-savvy, and they know the difference between a great website and a subpar one. That’s why you want to use UX design best practices when you make updates. With that strategy, you’ll make the customer’s priorities your own, increasing the odds that you’ll end up with a beautiful, functional site that attracts more buyers.

Find out how Nicasio Design can help you with your website design and more.

Use Promotions and Coupons

To put it simply, consumers love feeling like they’ve scored a bargain. As a result, sometimes, the easiest way to increase sales is with a promotion.

While you can go with a straightforward sale, marking down products and advertising their lower price, that isn’t your only option. Instead, you may want to go with coupons.

Coupons can help you do several things. First, by advertising different coupon codes on different platforms, you can find out more about how customers discover your business. Second, you can target the coupon to specific audiences, allowing you to keep the product at full price for everyone except the shoppers you’re after.

Finally, coupons don’t require you to change the main price on your website. Instead, the discount gets applied to a person’s cart, making it easier to manage from a technical standpoint.

Try Cross-Promotions

Cross-promotions are a cost-effective way to introduce your company to a broader audience. With a cross-promotion, you find another small business to partner with, ideally one that doesn’t compete directly with you but has a customer base that’s perfect for your company. Then, you launch a campaign together to increase the visibility of both of your businesses.

There are multiple cross-promotion methods that can do the trick. Discuss the various option with your prospective partners and see which one best meets the needs of the group.

Make Referrals Easy

Referrals are powerful, with 92 percent of consumers trusting recommendations from their peers. But referral marketing isn’t just effective; it’s also one of your most affordable options. Usually, it requires little more than word-of-mouth from satisfied shoppers. However, if your program isn’t streamlined, there’s a good chance you’ll miss out on some referrals.

If you want to get as many referrals as possible, make the process easy. Start by having a simple online form. Next, add other options like custom links that current customers can share. Then, offer existing customers a discount when they submit someone’s information and that person makes a purchase or when new shoppers use their code. That way, you’ll get new customers and a chance for repeat business all wrapped into one program.