Your organization works hard every day to serve its members, advance its mission, and grow its community. Your website should work just as hard. If you are running your organization on Wild Apricot — one of the most powerful membership management platforms available — but your website still looks like it was built in 2012, you are leaving a significant amount of growth on the table.
At Nicasio Design, we specialize in one thing that very few web design agencies in the country do: building and redesigning custom Wild Apricot websites and themes for non-profit organizations, trade associations, professional societies, and membership-driven clubs. We do not just make your site look better. We engineer it to perform — converting visitors into members, members into advocates, and your website into your organization’s most powerful asset.
Why Your Wild Apricot Website Might Be Holding You Back
Wild Apricot is an exceptional platform for managing memberships, events, payments, and communications. With over 20,000 organizations relying on it worldwide, it is the industry standard for membership management software. However, there is a critical distinction that many organizations overlook: Wild Apricot is a management platform, not a design studio.
The default themes that come bundled with Wild Apricot are functional, but they are generic by design. They are built to serve the broadest possible audience, which means they are not built to serve your audience specifically. When a prospective member lands on your website for the first time, they are making a split-second judgment about your organization’s credibility, professionalism, and relevance. A dated, template-driven website can undermine years of hard work building your brand.
The most common issues we encounter when organizations come to us for a Wild Apricot website redesign include the following:
Outdated visual design. Many Wild Apricot sites still carry the visual hallmarks of early-2010s web design — heavy borders, small fonts, cluttered layouts, and stock photography that feels impersonal. In an era where design standards are set by companies like Apple, Airbnb, and Squarespace, a generic membership site can feel jarring to modern users.
Poor mobile experience. According to Google’s own mobile-first indexing guidelines, the mobile version of your website is now the primary version that search engines evaluate for ranking. If your Wild Apricot site is not fully optimized for smartphones and tablets, you are not only frustrating a large segment of your visitors — you are actively being penalized in search results.
Weak conversion pathways. A website that does not guide visitors toward a clear action — joining as a member, registering for an event, making a donation — is a missed opportunity. Default Wild Apricot themes often lack the strategic layout and compelling calls-to-action that drive conversions.
Brand inconsistency. Your logo, color palette, and brand voice represent your organization’s identity. A generic theme cannot honor that identity the way a custom design can. When your website looks and feels like every other Wild Apricot site, it dilutes the distinctiveness of your brand.
What Makes a Custom Wild Apricot Theme Different?
A custom Wild Apricot theme is not simply a color change or a logo swap applied to an existing template. It is a ground-up design solution built specifically for your organization, your audience, and your goals — while fully preserving and enhancing Wild Apricot’s powerful backend functionality.
At Nicasio Design, our custom themes are engineered around three foundational principles.
1. Conversion-Focused Architecture
Every page, every button, and every section of your website is designed with a specific goal in mind. We map out the user journey from the moment a visitor lands on your homepage to the moment they complete a membership application or event registration. By reducing friction, clarifying navigation, and placing strategic calls-to-action at the right moments, we consistently help organizations increase their membership conversion rates after a redesign.
2. Authentic Brand Expression
No two organizations are the same, and no two Nicasio Design websites are the same. We build your custom Wild Apricot theme around your unique brand identity — your logo, your color palette, your typography, your photography, and your tone of voice. The result is a website that feels unmistakably yours, projecting the credibility and authority your organization has earned.
3. Full Wild Apricot Integration
Our deep expertise with the Wild Apricot platform means we know exactly how to make every feature work beautifully within a custom design. Member portals, event calendars, online payment systems, donation forms, member directories, and email marketing integrations — all of these Wild Apricot features are seamlessly woven into the custom design so that the experience is cohesive from front to back.
Who We Serve: Nonprofits, Associations & Membership Organizations
Nicasio Design has built and redesigned Wild Apricot websites for a wide range of organizations across the United States. Our clients include:
Non-Profit Organizations seeking to modernize their digital presence, improve donor engagement, and make it easier for volunteers and supporters to connect with their mission. A well-designed nonprofit website builds trust with potential donors and communicates impact in a way that a generic template simply cannot.
Trade Associations and Professional Societies that need to project authority and credibility to their industry. Whether you represent aviation professionals, healthcare practitioners, real estate agents, or any other sector, your website is often the first impression you make on prospective members and industry partners. A custom Wild Apricot design ensures that impression is a powerful one.
Membership Clubs and Community Organizations — from equestrian associations and writers’ centers to military fraternities and dog sport clubs — that want to build a stronger sense of community online. A custom Wild Apricot website creates a digital home that members are proud to share and return to regularly.
Our Wild Apricot Website Design Packages
We offer a range of service packages designed to meet organizations at different stages of their digital journey, from a streamlined theme setup to a fully bespoke custom build.
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Package
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Starting Price
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Best For
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What’s Included
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Theme Setup Package
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$1,299
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Organizations needing a fast, professional launch.
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Theme selection consultation, Wild Apricot theme setup, sample content and image placement, payment gateway integration, DNS and SSL configuration.
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Branding & Refinement Package
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$4,500
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Organizations wanting a branded, polished look.
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Integration of a pre-designed Nicasio theme, custom color palette matched to your logo, logo integration, up to 12 client-provided images placed site-wide, heading and typography styling.
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Fully Custom Design Package
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Call for Pricing
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Organizations requiring a unique, high-performance website.
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Completely custom layout and design, custom navigation functionality, custom member application or event registration flows, content migration, data imports, custom JavaScript/jQuery functionality, newsletter template design, and much more.
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Each package is built on our proven design process: discovery consultation, design presentation, development, revision, and launch. We do not disappear after go-live — we are a long-term partner in your organization’s digital success.
Real Results: What a Wild Apricot Redesign Can Do for Your Organization
The impact of a professional Wild Apricot website redesign goes far beyond aesthetics. Organizations that work with Nicasio Design consistently report measurable improvements in the areas that matter most.
Increased membership sign-ups. When the path from “interested visitor” to “paying member” is clear, intuitive, and visually compelling, more people complete the journey. A streamlined membership application flow, combined with a persuasive homepage, directly drives membership growth.
Higher event registrations. A well-designed events section that integrates seamlessly with Wild Apricot’s event management tools makes it easy for members to discover, register for, and pay for upcoming events — all without leaving your website.
Stronger donor engagement for nonprofits. A custom donation page that reflects your mission and tells your story compellingly can significantly increase both the number of donors and the average donation amount.
Improved Google search rankings. A fast, mobile-optimized, semantically structured website is rewarded by search engines. Many of our clients see meaningful improvements in their organic search visibility after a redesign, helping them attract new members who are actively searching for organizations like theirs.
Why NicasioDesign.com Is the Right Choice for Your Wild Apricot Website
There are generalist web designers, and there are Wild Apricot specialists. Nicasio Design is the latter. Our entire practice is built around mastering the Wild Apricot platform and delivering exceptional results for the organizations that depend on it.
We have been working with Wild Apricot since the platform’s early days, and we have developed proprietary design systems, theme frameworks, and development workflows that are purpose-built for Wild Apricot. This means faster delivery, fewer surprises, and a final product that performs exactly as intended.
Our portfolio includes successful Wild Apricot website launches for organizations such as the Poconos Vacation Rental Owners Association, the Cape Cod Writers Center, the Wellesley Business Leadership Council, the Rhode Island Association for Infant Mental Health, the Aircraft Fleet Recycling Association, and many others. Each of these projects reflects our commitment to design excellence, technical precision, and client partnership.
Is It Time to Refresh Your Wild Apricot Website?
If you have been putting off a website redesign because it feels overwhelming, expensive, or risky, we understand. Changing your website while keeping your Wild Apricot membership system running smoothly requires expertise and careful planning. That is exactly what Nicasio Design provides.
We begin every engagement with a no-pressure consultation to review your current website, understand your organizational goals, and recommend the right solution for your specific situation. Whether you need a quick theme upgrade or a comprehensive custom build, we will give you an honest assessment and a clear path forward.
Your organization deserves a Wild Apricot website that works as hard as you do. Let Nicasio Design help you build it.
Nicasio Design is a web design and development firm based in Savannah, Georgia, specializing in custom Wild Apricot website themes and designs for nonprofits, trade associations, and membership organizations. Learn more about our Wild Apricot services at nicasiodesign.com.