Google Maps Business View let customers see inside

Motivate customers to make a purchase with Google Maps Business View

It’s amazing what a little technology can do for a business. Enter Google Maps Business View. It gives you the ability to showcase your business to your prospective customers by simply letting them click on your 360º pictures added to your Google Business Profile. Here are some metrics from Google concerning Google Maps Business View:

- Listings with photos and tours motivate customers to make a purchase 29% of the time.
- 62% of visitors prefer listings with photos of store interiors.
- Listings with photos and a virtual tour are twice as likely to generate interest.
- On average, 41% of business searches on Google Maps result in an on-site visit.
- Complete listings inspire trust and are 78% more likely to be viewed as well-established.

[Source: Google Street View]

Knowing how customers find your business online

It is not enough to know how customers find your business online. Bring on the neat little tool in Google My Business called Google Business Insights. It allows you the ability to learn a little about how customers are finding you; ie keyword, organic, or direct access to your website. But that information is not going to help much, unless you use it to your advantage. How you do that [according to Google] is by adding or giving your customers the ability to see what other or most business are are not doing; the ability to see inside your location with a visual 360º virtual self guided tour called Google Business View.

Google Business View was introduced in Google Maps almost 15 years ago. Today it has shown to be the catalyst to improved Business Profile performance and customer engagement.

Let them see inside with a 360º virtual tour

Let’s be honest. What is it about adding a 360º virtual tour of the inside of your business for customers to view from the Google Maps platform – why all the hoopla? Well, it looks like people love to see inside a business without having to be physically present. Hence the popularity and boost your business gets when adding Google Business View to your business listing on Google Maps. The more they view… the more you get visitors, and review etc.

I would say… that if by adding Google Business View your chances of ranking higher on Google Search/Map and customer interaction ultimately generate more visits and sales, then why not do it? You know you can beat your competition. So, why not show off to the world what your awesome place looks like inside? Give customers a great customer experience before they even step into your store.