5 Signs Your Website Is Costing You Members (And What to Do About It)
A quick diagnostic for chambers, nonprofits, and membership-based organizations.
Your website is one of the most important tools for attracting and retaining members. But if it’s out of date, hard to use, or confusing, it may be driving people away without you even knowing it — studies show that poor usability and outdated design significantly impact engagement mailchimp.com.
This short guide walks you through the 5 most common website issues we see in chambers, nonprofits, and membership-based organizations — and how to fix them.
Whether your site is built on Wild Apricot, WordPress, Wix, or custom platforms, these tips apply to you.
5 Warning Signs
1. Your Site Looks Outdated on Mobile
Today’s users expect fast-loading, polished websites on phone and tablet — mobile responsiveness impacts bounce rate, conversions, and search ranking mailchimp.com.
Fix It: Use fully responsive design: large fonts, easy navigation, and quick access to events, join links, and contact forms.
2. It’s Hard to Find Events or Join
If your event calendar or membership info isn’t easy to locate, you’ll lose conversions — a clear top-menu and homepage presence can boost engagement.
3. Your Event Calendar Is Just a Wall of Text
Blah, text-heavy calendars don’t engage users. Color-coded events, filters, and “Add to Calendar” actions increase discoverability .
4. Inconsistent Branding or Confusing Menus
Inconsistent fonts, colors, or navigation harm trust and credibility surveysensum.com.
Fix It: Follow a style guide for consistent logo placement, color schemes, and keep menu items to 5–7 key links.
5. You’re Not Getting Feedback
If visitors don’t explicitly complain or praise, it doesn’t mean all is well — feedback forms and analytics reveal where members drop off upvoty.com.
Fix It: Add quick polls (e.g. “Was this helpful?”), feedback buttons, and form analytics to collect actionable data.
About Nicasio Design
We help membership-driven organizations (chambers, nonprofits, community orgs) improve through better websites—whether on Wild Apricot, Wix, WordPress, or custom platforms.
Services include:
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Website design & development
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Wild Apricot customization
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Membership platform migration
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Event calendar UX & custom features
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Support, training & hosting