How to reach your business goals with a WordPress Blog

When you think about how to reach your business goals does a WordPress blog come to mind?

Blogging isn’t dead and it’s a useful business growth tool. A WordPress blog can be an essential part of your business’s website, as it helps establish your online presence, authority, and brand.



1 | Stay Relevant

One way to reach your business goals with a WordPress blog is to create a bank of resources that answer common questions, show people how you can help them, and also shift their expectations about your products or services.

You want to focus on creating a database of evergreen content, especially, to increase traffic over time. Evergreen content is information that is relevant no matter when someone lands on your page.

Also, by having timeless content, you will be able to reuse and repurpose your posts that gained the most traffic!


2 | Optimize SEO

Another key component to reaching your business goals with a WordPress blog is Search engine optimization (SEO). It is vitally important for growing your online business — more eyes on your site means more sales! Search engines reward sites that post new content consistently and use common search phrases or keywords that connect with how people search. Whatever content you decide to share, be sure that it is what your audience is looking for and Googling.

Here are a few SEO strategies we recommend implementing, to get a boost from your WordPress blog:

  1. Install the Yoast SEO plugin. It analyzes your blog posts and gives you a red, yellow, or green light indicating how well you’re doing for each category. And it’s free!
  2. Do keyword research to discover what phrases people are searching for online.
  3. Don’t forget to link to relevant past posts to keep people on your site longer


3 | Passive Sales

Reaching your business goals with a WordPress blog is one of the best ways to sell passively to your audience. When someone searches for something and they find your content, or you share a blog on social media and someone clicks it, they learn from it. You can share helpful information and then let your readers know you have an offer that solves their problem or answers the question even more.

The content you post will allow you to speak to specific issues, challenges, or problems your audience is facing. Then, you will be able to thread your products or services throughout your posts as possible solutions to their particular struggles.

Your blog will generate awareness for your products or services without paying a dime for marketing advertisements! People will see that you know your stuff and be more inclined to buy — without you needing to do anything (except writing the blog in the first place).