A recent Marketwatch post highlights the results of a WPEngine survey. The results are not surprising, but it is good to have some metrics behind this information finally; some 62% of Americans say they want to see content directly from their favorite brands. What does this mean to you a website/business owner? This may mean you need to share your expert knowledge with your clients. A bigger surprise for me is the fact that only 46% say they read the blogs of their favorite brands. And why is that? Let’s look at two more metrics of this survey –
Not getting enough traffic to your site can be a result of these 2 metrics:
– your clients may not like anything that blatantly “sells” your company’s products
– they may not like stories about celebrities/or your top clients use your company’s products
Read more about this survey at marketwatch.com
As always, for all things WordPress reach out to us.