With technology changing as rapidly as ti does, many business websites that were created a few years ago are in dire need of a redesign. While there were only a few different design elements being used a a few years ago, new and much more creative websites are popping up all over the web. There are many reasons that a business website could use a redesign. You will need to ask yourself some soul searching questions and give yourself a honest answer as well. First, when you visit your current site are you exited about it? If not, there’s your sign. When you are asked for your web address do you find yourself saying “We are working on it” or “We do not have one yet” ? If so, there’s your sign. But seriously, if you are not driving the traffic and page views you use to, then something is up. Does your analytics, and I hope you are running minimally Google Analytics, does it tell you you have a 70% or higher drop off rate? Then you may be bleeding money. Time for a new website redesign. These are but a few things to considered in determining if your business website life cycle has become depleted and is in need of a change.
For many businesses, substantial growth often takes place which causes business models to change. This is often the biggest reason for updating the design of a website, but there are many other factors to consider as well. Since a website should bring in a lot more business and convert those who are just browsing into those who are buying, you could be seeing a large amount of business coming from your website alone. If this is not happening, it could be because your competitors are outranking you in the search engines. Often this failure to be seen is a result of a website that is not up-to-date with static content that is never updated.
The negative feeling that your website is giving to those viewing the site could also be a problem as I mentioned prior. If you take a look at the website yourself, you should be able to see that the look is not outdated, has an easy to follow navigation system that is both fast and intuitive, is taking full advantage current technology, and gives a great first impression of how your business operates. By taking a look yourself, you should be able to associate the feeling you are having with how the potential clients feel as they look over the site. If you are not feeling great enthusiasm about how your company is represented on the web, then those viewing the site will probably feel the same way.
Since the typical business website life cycle is approximately 3 to 5 years, you will want to review the overall effectiveness of the website on a regular basis. In order to appear as though your business is current, you will want to make the look of the website oriented towards the ideas your business holds for the future. Potential clients will often feel more at ease if you show them you are leading the way to future success. So, if you are in this boat, then do not hesitate and give Nicasio Design a call today. How can we help you?