The best way to support our customers is not to simply do the task, but in doing the task we set up a specific set of expectations about what the end result will be. Meeting these expectations is the goal each and every time. Example:
The client had a need for a better way to manage membership / contacts and events. As well, the client really liked the ease of use Wild Apricot editor affords.
So there you have it. From WP to WA, and awesomeness from here on out!